Our Privacy Commitments to You
Six things 88 ef commits to when it comes to your personal data — no exceptions.
Your Data Is Never Sold
88 ef does not sell your personal information to any third party — ever. Not to advertisers, data brokers or any other commercial entity. Your data is used solely to operate your account and improve your experience on the platform.
SSL Encryption on Every Page
Every page on 88 ef — from registration to deposit to live betting — is protected with 256-bit SSL encryption. Any data you transmit to 88 ef is encrypted in transit and cannot be intercepted by a third party on the network.
Minimum Data Collection
We only collect information that we genuinely need to operate your 88 ef account, process your payments and comply with our legal obligations. We do not collect data speculatively or for purposes we have not disclosed to you.
No Marketing Without Consent
88 ef will only send you promotional communications — bonus offers, newsletters, match alerts — if you have opted in to receive them. You can withdraw that consent at any time from your account settings or by contacting support.
You Control Your Data
You have the right to request a copy of everything 88 ef holds about you, to correct inaccuracies and to request deletion. Requests are processed within 30 days. The full details of your rights are in the Your Rights section of this policy.
Strict Third-Party Standards
Any third party that 88 ef shares data with — payment processors, identity verifiers, fraud prevention providers — is contractually required to handle your data with the same standard of care we apply ourselves. No exceptions.
01 Introduction
This Privacy Policy explains how 88 ef — operating at 88ef.world — collects, uses, stores and protects the personal information of players who register an account, make a deposit or interact with the platform in any way. It also explains your rights in relation to the data we hold about you.
At 88 ef, we take data protection seriously. This is not something we say for the sake of it — we have built our data practices around a genuine belief that Pakistani players have a right to know exactly what information is being used and why. There is no fine-print obscurity here. Everything is stated as clearly as we can manage.
By creating an 88 ef account, you acknowledge that you have read and understood this Privacy Policy. If you have questions about any part of it, our support team is available 24/7 in Urdu and English to explain anything that is not clear.
02 Data We Collect
88 ef collects different types of personal information depending on how you interact with the platform. The categories are described below.
Information You Provide Directly
| Data Type | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, CNIC number, date of birth, gender | Registration and KYC verification |
| Contact Data | Email address, Pakistani mobile number | Registration |
| Address Data | Residential address, city, province | KYC verification |
| Payment Data | Easypaisa/JazzCash number, bank account IBAN, card last 4 digits | Deposit and withdrawal setup |
| Verification Documents | CNIC scan, utility bill, bank statement | KYC verification |
| Communications | Support chat transcripts, emails, complaint records | When you contact 88 ef support |
Information Collected Automatically
| Data Type | Examples | Purpose |
|---|---|---|
| Device Data | Device model, OS version, browser type, screen resolution | Platform compatibility, fraud detection |
| Usage Data | Pages visited, bets placed, session duration, features used | Platform improvement, responsible gaming monitoring |
| Location Data | IP address, approximate city-level location | Fraud prevention, compliance |
| Transaction Data | Deposit amounts, withdrawal amounts, bet history, win/loss records | Account management, responsible gaming, legal compliance |
| Cookie Data | Session tokens, preference cookies, analytics data | See section 09 – Cookies |
We do not collect sensitive personal data such as biometric data, health information, political views or religious beliefs. Full CNIC scans are collected solely for identity verification and are stored in an encrypted document vault with access restricted to the verification team.
03 How We Collect Your Data
88 ef collects your personal data through the following channels:
- Directly from you when you register an account, submit KYC documents, make a deposit or contact our support team.
- Automatically through cookies, server logs and analytics tools when you browse or use the 88 ef platform.
- From third-party identity verification providers when we run KYC checks — these providers confirm document authenticity and check against relevant databases.
- From payment processors (Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank networks) when transaction confirmations are sent to 88 ef.
- From fraud and security screening providers who flag unusual patterns associated with your IP address, device fingerprint or payment method.
04 Why We Use Your Data
Every piece of data that 88 ef holds is used for a specific, documented purpose. Below is a full list of how we use your personal information.
- Account creation and management: Your name, contact details and CNIC are used to create and maintain your 88 ef account, verify that you are who you say you are and ensure only you can access your account.
- Processing deposits and withdrawals: Payment data is used to process PKR transactions through Easypaisa, JazzCash, NayaPay, SadaPay, bank transfers and card payments. We confirm your ownership of the payment method to prevent fraud.
- Identity verification (KYC): Required by our compliance obligations. We need to confirm your identity, age and address before processing your first withdrawal.
- Bet settlement and transaction history: Your bet records are retained to settle bets accurately, resolve disputes and give you access to your full betting history.
- Responsible gaming monitoring: Usage and transaction data is used by our responsible gaming team to identify patterns that may indicate problem gambling. Where such patterns are detected, we may contact you proactively.
- Fraud prevention and security: Device data, IP addresses and transaction patterns are analysed continuously to detect and prevent fraudulent activity on the 88 ef platform.
- Customer support: Your contact details and account history are used to assist you when you contact our support team.
- Legal and regulatory compliance: We are required by applicable law to retain certain records — including transaction records and identity verification documents — for specified periods.
- Marketing communications (with your consent only): If you have opted in, we use your contact details to send bonus offers, match alerts and platform news. You can opt out at any time.
- Platform improvement: Anonymised and aggregated usage data helps us understand how players use 88 ef so we can improve features, fix issues and prioritise development.
05 Legal Basis for Processing
88 ef processes your personal data on the following legal bases:
- Contract performance: Processing necessary to provide you with the betting and gaming services you have contracted for when registering an 88 ef account.
- Legal obligation: Processing required to comply with applicable laws — including anti-money laundering (AML) regulations, KYC requirements and record-keeping obligations.
- Legitimate interests: Processing for fraud prevention, security monitoring and platform improvement, where our legitimate operational interests do not override your privacy rights.
- Consent: Processing for optional marketing communications, which you can withdraw at any time without affecting the operation of your 88 ef account.
06 Who We Share Your Data With
88 ef shares your personal data only with the following categories of third parties, and only to the extent necessary for each specific purpose:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT networks and Visa/Mastercard payment gateways — to process your deposits and withdrawals in PKR.
- Identity verification providers: Specialist KYC verification services that confirm the authenticity of the documents you submit and cross-check them against relevant databases.
- Fraud prevention and security services: Third-party providers that analyse device fingerprints, IP addresses and transaction patterns to identify and prevent fraudulent activity.
- IT and hosting providers: Cloud infrastructure and data hosting services that physically store 88 ef data. These providers operate under strict contractual data processing agreements.
- Responsible gaming support providers: Where a player requests or is referred to external responsible gaming support services, limited contact details may be shared with that service provider with the player's knowledge.
- Law enforcement and regulatory authorities: Where required by applicable law, court order or regulatory instruction, 88 ef will disclose player data to the relevant authority. We do not disclose data to law enforcement proactively except where legally required to do so.
All third-party service providers that process data on behalf of 88 ef are bound by contractual data processing agreements that require them to protect your data with the same standards we apply ourselves, use it only for the specified purpose and not retain it beyond the period necessary for that purpose.
07 Data Retention
88 ef retains your personal data for as long as is necessary for the purposes described in this policy, or as required by applicable law — whichever is longer.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | AML / legal compliance |
| KYC verification documents | 5 years after account closure | Regulatory requirement |
| Transaction and bet records | 5 years from transaction date | Financial record-keeping, dispute resolution |
| Support communications | 3 years from last communication | Dispute resolution, quality assurance |
| Marketing preferences | Until consent is withdrawn | Consent management |
| Cookie and usage data | Up to 13 months | Analytics and platform improvement |
When the applicable retention period expires, 88 ef securely deletes or anonymises your personal data. Anonymised data — from which it is no longer possible to identify you — may be retained indefinitely for analytical purposes.
08 Data Security
88 ef implements industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration or loss.
Technical Measures
- 256-bit SSL/TLS encryption on all platform pages and API communications.
- Encrypted storage for all sensitive documents including CNIC scans and bank statements.
- Firewalled and access-controlled database infrastructure hosted on certified cloud providers.
- Continuous monitoring for unusual access patterns and automated intrusion detection.
- Two-factor authentication available for all player accounts and mandatory for 88 ef staff accounts.
Organisational Measures
- Access to player personal data is restricted to 88 ef staff who need it to perform their specific role — principle of least privilege.
- All staff with access to personal data complete mandatory data protection training.
- Third-party vendors are subject to data security audits and contractual security requirements.
- A documented data breach response plan is in place. In the event of a breach that poses a risk to your rights, you will be notified promptly.
While 88 ef takes all reasonable technical and organisational precautions, no online system can be guaranteed completely immune to security threats. You also have a role to play — use a strong, unique password for your 88 ef account, enable two-factor authentication and do not share your login credentials with anyone.
09 Cookies
88 ef uses cookies — small text files placed on your device by your browser — to make the platform work properly and to understand how players use it. Below is a summary of the types of cookies we use.
Cookie Types
-
Essential cookies: Required for the platform to function. These manage your login session, remember your language preference and keep your betting slip active as you navigate between pages.
-
Analytics cookies: Help us understand how players navigate the platform — which pages are most visited, where players encounter difficulties and how features are being used. Data is aggregated and anonymised.
-
Preference cookies: Remember your platform settings — such as your preferred odds format (decimal, fractional), default sport or homepage layout — so you do not need to reconfigure them on each visit.
-
Security cookies: Support our fraud detection systems by identifying unusual patterns of behaviour that may indicate account compromise or automated activity.
88 ef does not use third-party advertising cookies. We do not track your browsing activity outside of 88ef.world.
You can manage cookie settings through your browser. Disabling essential cookies will prevent the platform from functioning correctly — you will not be able to log in or place bets. Disabling other cookie types will not affect core platform functionality.
10 Your Rights
As an 88 ef player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact us at support@88ef.world. We will respond within 30 days.
Right of Access
Request a complete copy of all personal data 88 ef holds about you, including how it is used, where it came from and who it has been shared with.
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold. If you have changed your phone number, email address or residential details, update them in your account settings or contact support.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, or where you withdraw consent. Note that we may retain certain data where legally required to do so.
Right to Restrict Processing
Request that we limit how we use your data while a complaint or accuracy dispute is being resolved, without requiring full deletion of your account.
Right to Data Portability
Request your personal data in a structured, commonly used, machine-readable format — so you can transfer it to another service if you wish.
Right to Object
Object to processing of your data for marketing purposes at any time. You can also object to processing based on 88 ef's legitimate interests, though we may need to continue processing where there are compelling legal grounds.
11 Children's Privacy
88 ef is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Our registration process includes an age declaration and is supplemented by identity verification that confirms date of birth.
If 88 ef becomes aware that an account has been registered by a person under 18 — whether through self-disclosure, third-party report or our own detection processes — the account will be immediately suspended, all funds will be forfeited and the matter may be reported to the relevant authorities.
If you are a parent or guardian and believe that your child has registered an account on 88 ef, please contact us immediately at support@88ef.world. We will investigate and take action within 24 hours.
12 Changes to This Privacy Policy
88 ef may update this Privacy Policy from time to time to reflect changes in our data practices, the services we offer or applicable legal requirements. When we make material changes — changes that significantly affect your rights or how your data is used — we will notify you by email at least 7 days before the changes come into effect.
Minor or administrative changes — such as formatting updates, clarifications or corrections — may be made without prior notice. The "Last updated" date at the top of this page always reflects the most recent revision.
We encourage you to review this page periodically. Continued use of 88 ef after a policy update constitutes your acceptance of the revised terms. If you disagree with any material change, you have the right to close your account and withdraw your remaining balance before the change takes effect.
13 Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or the personal data 88 ef holds about you, please get in touch with our team. We are available around the clock and aim to respond to all data-related enquiries within 30 days.
- Email: support@88ef.world
- Live Chat: Available on 88ef.world — click the chat icon on any page
- Support Languages: Urdu and English
- Response Commitment: Data rights requests acknowledged within 2 business days, completed within 30 days
For subject access requests, erasure requests or any other formal exercise of your data rights, please email us with your full name, registered email address and a clear description of your request. We will confirm receipt and process your request in accordance with the timelines above.
Your Data Rights in Plain Language
Six things you can ask 88 ef to do with your personal data — any time, for free.
Get a Copy
Request everything 88 ef holds about you in a readable format.
Fix Mistakes
Ask us to correct any data we hold about you that is wrong or out of date.
Ask for Deletion
Request deletion of your data where we no longer need it and have no legal reason to keep it.
Pause Processing
Ask us to restrict how we use your data while a dispute or query is being resolved.
Take It With You
Get your data in a portable format that you can move to another service if you choose.
Stop Marketing
Opt out of all promotional communications from 88 ef at any time — instantly and for free.
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